Clearly

Live briefing instrument · for advertising agencies

AI that earns its seat at the table.

Meetings that leave the room aligned.

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The tax on bad briefs

The quietest line item in every project budget is the conversation everyone thought they understood.

33%[1]

of marketing budgets globally are wasted on poor briefs and misdirected creative work.

$200B[1]

black hole every year. Money spent producing the wrong thing.

80% / 10%[2]

of marketers think their briefs are clear. Only 10% of agencies agree. The perception gap is the product.

~0 hrs[3]

returned to every project — the rounds, recaps, and re-briefs that no longer happen.

~$4,500 recovered per project[5]

~0 hrs[4]

back to a 15-person agency every year, modeled at ~50 active projects.

~$225,000 recovered annually

How Clearly works

The operating layer between meetings and results.

Demo video

The output

What the room actually leaves with.

Three meetings, three formats. Each brief shapes itself to the conversation it came from — click any card to read it.

Clearly harness

anthropic-2026-03-12/
├── BRIEF.md                  ← Signed in the room
├── transcript.md             ← Live · diarized · timestamped
├── brief/
│   ├── audience-*             (3 files)
│   │   ├── target, behaviour, exclude
│   ├── tone-*                 (4 files)
│   │   ├── anchor, voice
│   │   └── references-landed, references-avoided
│   └── scope-*                (5 files)
│       ├── deliverables, channels, timeline
│       └── budget, success
├── flags/
│   ├── ambiguity-*            (3 surfaced live · resolved)
│   ├── contradictions-*       (2 flagged · reconciled)
│   └── open-questions.md      (next-round thread)
├── learned/
│   ├── idiolect.md            ← "modern" = "less decorative"
│   ├── references.md          ← landed · avoided
│   └── tensions.md            ← recurring across rounds
├── handoffs/
│   ├── auto-tasks.md          (4 created)
│   └── follow-ups.md          (1 scheduled)
├── brand-essence.md           ← one-paragraph, updated
├── people.md                  ← attendees · speaker map
└── recipe.md                  ← product-brief · v3

27 artifacts · 0 written by hand

Where Clearly stands apart

Notetakers archive what was said.
Clearly governs what gets decided next.

 NotetakersClearly
OutputA recap docA signed brief
WhenAfter the meetingBefore the meeting ends
The room leaves withFour interpretationsAlignment and clarity

Sources

Every figure on this page is cited so you can verify it yourself. We pick the figure first and write around it; we don’t round up.

  1. [1]

    33% of marketing budgets wasted; $200bn / year — BetterBriefs Project, IPA + WFA, 2021. Survey of 1,700+ marketers and agency staff across 70+ countries.

    https://ipa.co.uk/news/betterbriefs
  2. [2]

    The 80% / 10% perception-gap figures on brief quality — BetterBriefs Project, IPA + WFA, 2021.

    https://ipa.co.uk/news/betterbriefs
  3. [3]

    Five rounds of creative development to a signed-off idea (up from three in 2007) — BetterIdeas Project, IPA + WFA, 2025. The ~30 hrs/project recovery is two avoidable rounds at ~10–15 hrs each.

    https://ipa.co.uk/news/betterbriefs-creative-ideas/
  4. [4]

    Annual hours scale to ~50 active projects, the midpoint of small-agency throughput. Cross-checked against HBR meeting-time loss data — Perlow, Hadley, Eun, “Stop the Meeting Madness,” Harvard Business Review, 2017.

    https://hbr.org/2017/07/stop-the-meeting-madness
  5. [5]

    Loaded blended creative-team rate of ~$150/hr — derived from Robert Half Salary Guide for Creative & Marketing (2024 edition): mid-level base salary medians ($85K–$130K) divided by ~1,800 billable hrs/yr, multiplied by a standard 2.75× agency loading factor for benefits, overhead, real estate, software, and utilization gap.

    https://www.roberthalf.com/us/en/insights/salary-guide